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RevOps For e-Commerce | Revenue Operations DTC

WizzWang your business with

Ecommerce RevOps

Revenue On Demand

For Upstarts And Disruptives

RevOps for Ecommerce

(DTC Retail & FMCG)

Are you running an ecommerce operation but are finding it hard to scale your revenues in a competitive market? Perhaps you are planning to open your companies online store and are finding it hard to know where to start?

We help online retailers streamline their customer journey, maximise reach in their target markets and build a community of highly engaged customers that help you sell your products.

We do this by coaching and consulting our customers through the modern Revenue Operations processes and procedures required to run a truly successful ecommerce platform.

We help define go to market models that include direct to consumer and channel distribution strategies to help improve your sales volumes, visibility and market presence.

We help ecommerce businesses expand their offering, improve their competitive position and deliver exceptional customer service by deploying RevOps processes and procedures that drive repeat revenue and profitability.

 

Understanding & Measurement of Ecommerce Econometrics


If you are new to ecommerce or generally not that experienced in selling online our team can help you understand and utilise all of the econometrics that you will need to know that support the financial model supporting your online store.


By helping you understand how key metrics such as Customer Acquisition Costs, Lifetime Customer Value, profitability and quality indicators such as traffic quality, conversion rates and on page metrics impact your business we put you in the driving seat of your ecommerce revenue engine.

 

The Ecommerce RevOps Process

The average store owner spends hundreds of hours trying to find and implement solutions to common problems, resulting in false starts, wasted resources, missed opportunities and lost revenue – all of which can be avoided by using our service.

Success Mindset

Mindset is everything. By letting you know what to expect you can maintain motivation and look at problems as a simple step on the way to success.

Positioning & Product Market Fit

We help you define your positioning and your differentiators and validate all of your data prior to going to market with your products.

Competitive Benchmarking

Understand your competitive market landscape in detail. By benchmarking your competitors we can quickly map out where the opportunities are.

RevOps Accountability Framework

Get your relationships working well, ensure everyone knows what they need to do and when by implementing an accountability framework for success.

Platform & Technical Architecture

With hundreds of different technology products available to run your store. We work with you to define the right technical architecture that works for you,

Measurement & Analytics

Help is on hand to explain analytics data and what it means for you and your business, and what changes you need to make to improve your revenues.

Econometrics & Core Numbers

By understanding your econometrics we can help you define the price you should be paying for qualified traffic and define the advertising strategy that maintains a positive cashflow for your business.

Project Management & Organisation

We provide help and advice when it comes to which areas need prioritizing, how to track and improve project processes and how to visualise your project delivery with your team.

Content Creation Framework

Creating content assets is expensive, we show you how to create content assets that deliver consistant results for your business whilst reducing your overall content investment.

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Traffic & Customer Acquisition

Your website will not make sales without web visitors. We help you define the quality organic and paid traffic sources that generate conversions on your store.

Conversion Rate Optimisation

Help and advice when it comes to implementing a process of testing and action that continuously improves your stores conversion rates.

Pricing & Payments

Assitence in defining a pricing model that works for your business and market positioning whilst maximising your profitability and lifetime customer value.

Marketing & Planning

Help in implementing a marketing plan that drives your business forward while creating active demand for your products and services.

Effective Customer Support

Working with you to mplement an effective customer support policies that delight your customers and turn problems into opportunities.

Revenue Management & Forecasts

Help in building a revenue model that will accurately forecast your revenue results based on real time data from your business systems and processes.

Finance & Funding

We help you secure funding for your store, via a network of investment partners that understand the value we bring to the table.

Running Kaizen Events

We explain how to implement a formal constant improvement process in your business that drives improved performance and profitability.

Data Analysis & Insights

We work with you to extract the relevant data and insights from your business so you can drive your business with a centralised performance dashboard.

The Kaizen Approach To Successful e-Commerce

Consistent improvement based on real world data is the key to driving your success. By helping you identify, gather and report on key data and performance metrics and to take remedial action when things are not working as they should be, we actively push your business forwards and drive financial returns.

The process we use is easy to understand, well documented and quick to implement. Contact us today to find out how we can help you improve your ecommerce performance.

Digital Strategists Role In Revenue Operations

Digital Strategists Role In Revenue Operations

WizzWang your business with

Revenue On Demand

For Upstarts And Disruptives

The Digital Strategists Role in RevOps

Why do digital strategists exist?

You may be asking yourself why you need a digital strategist.

Effectively a digital strategist is responsible for navigating the path to success for your overall sales and marketing game plan.

It is the strategist’s job to take all of the available data and map out a plan for your business success based on where you are now and the resources and capital available to you.

They do this whilst reducing your risk and simplifying your path to success.

Digital strategists are your online revenue partner; their job is to help you make money online – however, that may transpire.

The best digital strategists will be capable generalists with a wide range of experience, generally with a depth of skill in some of the core disciplines required to do the job.

Ideally an end to end strategist will also have a data discipline such as analytics, big data, statistics or a background in heuristics such as project management or engineering .

A good strategist will be able to demonstrate a strong ability to analyse statistical data and the associated critical performance indicator data that ensure their strategies are on track to deliver the overall business results.

If you want to sell and generate revenues online effectively or if you are having problems scaling your online income, then you need a digital strategist, well ok you don’t need one but it is always good to have access to one.

Larger companies or agencies will often have specific roles for digital strategists – for example, Advertising Strategist, Automation Strategist etc.

In smaller companies, you will increasingly find senior digital, marketing and sales strategists in senior positions due to the increasing importance of being able to compete effectively online coupled with the need for data.

A Digital Strategists Value Proposition for RevOps

 

  • Reduce the risk of project failure by setting out a clear end to end plan 99% 99%
  • Reduces project costs and works to cut out unnecessary expenditure 85% 85%
  • Reduces amount of time and resources wasted on a project 95% 95%
  • Keeps the team focused on achieving the overall objective 95% 95%
  • Drives the highest possible return on your marketing and media spend 80% 80%
  • Communicates the goals, measurement and process clearly 95% 95%
  • Helps you implement scalable processes that deliver business results 95% 95%
  • Makes sure that measurement and KPI’s are defined 90% 90%
  • Helps you differentiate between you and your competitors 80% 80%
  • Co-ordinates your team, sets project goals and tracks progress 75% 75%
What do digital strategists do

Artificial intelligence can now do 50% of the tasks a digital team would have done just two years ago.

AI software can now create a multivariate test of all possible advertising campaign combinations in a matter of minutes for a small business.

Just 36 months ago this would have taken 2 or 3 weeks, even in a big company.

When you hire your strategist you benefit from access to all of the latest software tools and AI tools that they use in the day to day grind.

To subscribe to these tools would cost a chunk each month. They can cut hundreds of hours of wasted time and reduce your RevOps project cost, so make sure your strategist comes to the table fully tooled up with a suite of software tool wizardry.

Freelance Digital Strategist

A digital content strategist will help you define all of your content requirements to meet your goals and may help you define the creative brief.

A Digital Strategists Characteristics

 

  • Analytical Curiosity – The ability to see the big picture 95% 95%
  • Critical Thinking – The ability to see and resolve problems 95% 95%
  • Original ideas plus the capability to execute them 85% 85%
  • Leadership – The ability to mentor and lead a team to deliver the desired result 80% 80%
  • Consultative Approach – They listen and ask difficult questions 95% 95%

The skills strategists need to develop for RevOps

A well-rounded digital marketing strategist will need a solid understanding of offline and online marketing processes and how they all tie together and work as an integrated marketing platform.

If you are in a regulated industry such as pharmaceuticals, investments or banking for example your strategist will also need experience in that industry vertical and understand how the red tape and regulations drive responsible marketing.

Your strategist will also need overall business understanding to ensure that digital efforts deliver tangible and repeatable benefits for your business.

A digital strategist must be good with numbers and data; the best ones can see the patterns in the data that can positively impact your revenues.

Strong analytical skills, critical thinking and communication skills are also required.

The very best digital strategists can communicate everything clearly without using jargon.

An essential skill a marketing strategist needs to have is a good understanding of the strategies, techniques, playbooks, frameworks, funnels and game plans that are likely to work for your company.

Digital strategists will often be required to be certified in several CRM or automation platforms, cross-platform analytics and some advertising platforms if they work in an agency.

However, it is more important that a strategist has a good understanding of a wide range of platforms, their features and functions. By doing this, they can deploy the right end-to-end solution that delivers the goal.

A strategist needs to be technology agnostic and engineer the most elegant solution that works for the customer.

Although agency experience is a great plus, some agencies can be more focused on selling a strategy that pads out the client billing account with more services rather than delivering an elegant solution.

For this reason, many strategists prefer to work “client-side” helping the business owner or leadership teams as a consultant that works in their interest and interfaces with agencies as required.

Some of the best digital strategists we have ever worked with run their own small and large businesses and got their through constant trial and error.

What they all have in common is some area of in-depth experience and a lot of experience in both failure and success. And a love of testing.

What do Digital strategists do?

So apart from making money for people online, what do digital strategists do?

Digital strategists generally have a depth of experience in digital technologies, advertising media platforms and marketing.

They will also have a good understanding of data structure, statistical analysis, risk and budgeting.

They combine this with overall business understanding to ensure that digital efforts deliver tangible and repeatable benefits.

Digital strategists need a strong understanding of marketing communications processes and best practices: a natural curiosity and the ability to solve complex problems.

Find senior digital strategists in several roles, CMO, Digital Director, Digital Strategy Director, Agency Head and other all-encompassing types of revenue role such as CRO, RevOps or Head of Revenue.

Desired experience of a digital strategist

  • End to End Digital Strategy – Marketing, sales, people and culture, finance 95% 95%
  • E-Commerce Strategy – pricing, positioning, distribution, demand, payments 70% 70%
  • SEO Strategy – Content structure, links, page speed 70% 70%
  • Advertising & Campaign Strategy – Frameworks, creative, process, testing, scale 75% 75%
  • Content Strategy – On message, on brand, on target 95% 95%
  • Conversion Rate Optimisation – A/B testing, multivariate testing 70% 70%
  • Marketing Automation Strategy – Process, procedure, retention and engagement 85% 85%
  • Market Positioning / Shaping – Encapsulation of the value proposition and offer 95% 95%
  • Research & Analysis – Benchmarking, GAP and SWOT 80% 80%
  • Analytics / Measurement Strategy – Arribution, validation, fraud detection 70% 70%
  • Distribution and Channels Strategy – Partnerships, distributors, channels 90% 90%
  • Funnel Design and Configuration – Modeling, financial modeling, switch models 80% 80%
  • Direct Sales Strategy – Demand creation, presentations and scale 90% 90%
  • Business Experience – Commercial 70% Agency 30% 90% 90%
  • Pricing Strategy – Price engineering, yield management and LCV 90% 90%
  • Statistical Analysis & Financial Modelling – What is working and not 95% 95%
  • Design & Branding Strategy – Core message, purpose, values, delivery 65% 65%
  • Project Management & Planning – Resources, budgets and delivery 80% 80%
  • Written & Verbal Communications Skills – Building consensus, documentation 95% 95%

How do you
become a
digital strategist?

Digital Strategy As A Career

There are lots of career paths that can put you in a digital strategist role if you can come to the table with a relevant degree that’s great but not always required.

It is widely suggest that you seek one to two years of experience in two or three of the disciplines and get as much exposure as you possibly can across the other fields of digital marketing and communication.

Get some agency and corporate experience, and stay fresh and up to date.

Avoid getting stuck in a rut. Avoid working where you are not learning anything new; there is always something to be learning.

Get Hired

We are always on the lookout for top talent digital strategists able to bring more than 15 years experience to the table that want to work on incredibly rewarding projects. If you do not have a digital strategist on your team you can contact us for help.

Digital Strategists RevOps Accountability

 

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Business Review

Understanding your business circumstances and your competitive environment.

Revenue Modelling

Developing the financial model to map margins and revenues to customers and effort.

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Goal Identification

Setting out clear concise goals, targets and KPI’s supporting sales & marketing teams.

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SEO Strategy

Define how you will increase your organic traffic and protect your brand position.

Social Strategy

What social media platforms you need to be on and how you need to engage with them for the best results.

E-Commerce Strategy

E-commerce strategy to reach the greatest number of targeted buyers.

Funnel Modeling

Developing your online sales funnel model to ensure it can scale with purchased traffic.

Advertising Strategy

Scale up your existing sales by tapping into different traffic sources.

Customer personas

Help you develop customer personas based on your past data and business goals.

Campaign Strategy

Define the campaign strategy to successfully engage your target customers.

Process Automation

Mapping out core marketing and sales processes and automating processes as required.

Measurement

Help you implement Google Analytics, Tag Manager and other tracking tools .

KPI Development

Identify relevant measurements and KPI’s to measure your success.

Email Marketing

Define your e-mail marketing systems and email content strategy.

Online Channels

Developing sales channels and partnerships to sell your products and services.

Affiliate Marketing

Promote your products and services via global affiliate networks and only pay on results.

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Referral Marketing

Use your customer referrals and reviews to generate more business with higher conversion rates.

CRM Strategy

Help you define your data model, CRM strategy and integration requirements for marketing automation.

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Process Development

Build processes that foster continuous improvement for your sales and marketing team.

Team Engagement

Engage your team to force multiply your sales and marketing efforts.

Data Insights

Deliver the insight required to build continuous improvement and close the loop.

Who Benefits From Effective RevOps?

 

Head Of Revenue

Lead your market, blow your sales targets.

Busy CEOS

Gain a competitive advantage and increase stakeholder value.

Venture Capitalists

Expand a portfolio business and accelerate IIR.

Entrepreneurs

Build a digital sales machine that delivers repeatable revenue.

The Self Employed

Increase your small business online revenues.

Marketing Managers

Increase market share on the same budget.

Bloggers & Influencers

Grow your online revenues by effectivly monetising your content.

Mergers & Aquisitions

Sales and marketing alignment for maximum IIR.

E-commerce Managers

Scale your business with paid traffic and multi-channel e-commerce.

Improve Site Speed in 2021

Improve Site Speed in 2021

Improve Site Speed

Revenue On Demand
For Upstarts and Disruptives

How to Improve Your Site Speed Quickly

Improving site speed is something everyone can do reasonably quickly.

The examples I have used here are for WordPress, however, there are widely available solutions for the most popular content management systems.

No two sites are the same, however, in general, you can expect to lose as much as 10% of your site conversions with every second it takes your page to load.

Keep customers waiting much more than 4-5 seconds for your site to load, and you have probably blown it.

In our experience conversion rates often drop off a cliff after 4 seconds of waiting for a site to clunk through a loading process.

It sucks.

Luckily there are quick and easy ways to resolve most of the typical speed issues faced by most sites.

These quick fixes will improve load times, improve the user experience and generally increase your sales conversion rate.

If you are a blogger then site speed improvements will help you to increase your engagement and affiliate revenue.

1) Implement Lossy Compression

Big images slow down your sites loading speed, reduce the file size where possible.

If you use WordPress, then there are lots of Lossy Image Compressor plugins that will reduce the file size without degrading the images.

We use Short Pixel, re-Smush it is also a pretty good plugin for image compression.

Re-Smush also supports a wide variety of e-commerce and content management systems.

Re-Smush is free but in our tests, Short Pixel delivered the best results.

Although Short Pixel is paid the price is negligible, you can image optimise a whole image-heavy site with 10K images for $10.00

2) Minify Your CSS

Use a CSS minify plugin that strips the excess and unnecessary CSS code from your pages without impacting the design.

We use a service called Criticalcss as well, just to add the extra speed boost.

It also only $2 a month. So if you are selling in volume it generally pays for itself within the first few hours after it is switched on.

3) Implement G-Zip

Reduce file sizing with Gzipping to reduce your HTTP response time.

Gzip reduces the size of the HTTP response and helps to reduce response time.

It’s an easy way to reduce page weight.

You can enable it by adding the following code from GNU – Get the GZIP Code: or check out Gzip plugins on WordPress.

4) Implement Lazy Loading

Lazy loading will load your images in your visitor’s browser as they scroll down the page. This reduces the initial loading speed and improves the user experience.

5) Use Google Tag Manager

Google tag manager is a great way to use your data intelligently and also set yourself up for success.

Use it to prioritise what tracking codes fire and when, which can impact load time and improve user experience. Create an account here.

Response time Vs Conversions

6) Use a Serious Hosting Provider

The processing and memory power you dedicate to your website hosting will need to increase in line with the increase in website visitors.

Lots of companies try to scale only to find out they were losing half of their paid traffic to a shitty WebHost.

We recommend A2 Hosting for small business clients using WordPress or another CMS, and something like Amazon or Google Hosting for companies that are quickly scaling their transaction rate.

Make sure the host switches on Keep Alive, this will help you to reduce latency. If your host does know what Keep-Alive is, then we suggest you change host.

If you are a pure e-commerce play online, we would recommend that you use Shopify. Shopify looks after all of the hosting and scaling environment for you and comes with some pre-conversion rate optimised templates all done for you.

7) Fix Broken Internal & External Links

Make sure you fix all of your broken links up – redirects. Shoddy connections reduce the user experience.

Broken image links can seriously drag your site speed down.

If you are on WordPress, a simple link broken checker will help you identify and remove these.

8) Use Caching

If you are using WordPress install a caching plugin – we use Comet Cache, there are plenty of solutions around.

9) Use A CDN

A Content Distribution Network (CDN) distributes content over multiple geographic servers and helps speed up the end-user experience. We use CloudFare as its the standard available on most hosting providers, MAX CDN is also pretty good.

10) Use Site Speed Analysis Tools

You can, of course, delve much more significantly into your site speed and improving it and become as scientific as you wish.

Tools such as https://gtmetrix.com/pro can help immensely in getting a hit list together to improve your site performance.

https://developers.google.com/speed/pagespeed/insights/ –

Google Page speed insights will also give you a good overview of the actions you can take to speed up your site.

As you scale operations, tools such as DataDog can help take your performance to another level.


Don’t Obsess About Speed * but do

If you are a small business as long as you use your common sense then there is no need to obsess about site speed.

A monthly report as part of your usual key performance indicators is enough.

As long as your page is loading its session (even if not in full if you are using lazy load) in reasonable time on a reasonably slow internet connection then you should be good to go.

If however your website’s first visit takes more than 3-5 seconds for a user to load your landing page then expect to say goodbye to a lot of your quality traffic due to page bounces.

Sales Conversion Rates – What they are and why they matter

Sales Conversion Rates – What they are and why they matter

WizzWang your business with

Revenue On Demand

For Upstarts And Disruptives

WHY YOUR SALES CONVERSION RATE MATTERS

If you are working in a digital marketing team, it is highly likely that you will already be reporting your e-commerce conversion rate.

E-commerce conversion rate improvement should generally be part of your crucial key performance indicators if you are serious about selling online in any volume.

When I find clients that do not measure conversion rates, it is often because the team does not have a good understanding of how vital their conversion rate is to the growth and scalability of their business.

Conversion rate improvement should be part of your typical day to day grind if you are selling online.

If you are running a small e-commerce store, or affiliate site, small hotel or other small online business on your own then you probably feel that it is one more thing you have to do.

Another administrative burden you have to carry.

I do hear that quite a lot, in consultations with small business clients especially.

A quick example of how improving their conversion rate can impact their earnings is often all that is needed to convince clients that Conversion Rate Optimisation its high on the priority list.

Why is Conversion Rate Important

Assuming that you have a source of quality web traffic in place for your e-commerce online store lets dive into the basics of e-commerce conversion.

We will cover:

  • Why is the conversion rate when selling online so important?
  • How it can help you increase your sales fast with minimal effort
  • When it can help you scale your business and how

I am going to use one of my RevOps consulting clients as an example.

Except in real life he doesn’t sell shoes and his name is not Bob – but the business situation and the numbers I have used are somewhat similar.

Bobs Shoes – A Conversion Rate Impact Example

Let’s look at a very simplified example of an online shoe store, ” Bobs Shoe Store.”

Bob’s store sells handmade shoes online and ships them globally.

He sells a pair of shoes for around $100 bucks.

Cobbler Bob makes his shoes at the cost of $50 bucks a pair and has gross margins after his production and labour costs are around $50 per pair.

Conversions require traffic

To bring customers to his store, Bob advertises on the keyword – “Fine Shoes” on Google.

Bob can only afford to spend $500 on advertising each month.

For each customer that Google advertising drives to the Bobs shoe website, Bob pays 10 cents to Google.

Google sends Bob 5000 potential customers per month for a total cost of $500.00 every month.

With 5000 customers that click into Bob’s online shoe shop, he sells an average of 50 pairs of shoes.

His conversion rate – the % number of visitors to his online shop that becomes shoe buyers is just 1% of the total number of people that visit his shop.

How to calculate the sales conversion rate

To calculate your conversion rate, you divide the number of Conversions (e-commerce sales or goals) by the total number of people that visited your online store X (multiply) by 100.

If you made 72 sales last week and 872 visitors visited your store (72/872) = 0.0825 x 100 = 8.25 This is the conversion rate in per cent. 8.25%

Your sales / divided by your visitors x 100 = Sales Conversion Rate

It is the total number of buyers compared to the total number of visitors in a percentage terms.

Bob’s monthly sales of 50 pairs of shoes generate him the following revenue.

50 shoe sales X $50 profit = $2500.00 a month.

After he pays his Google advertising bill of $500, leaving him with a $2,000 a month profit.

In one year, Bob will earn $24,000.00 net profit. ($2,000 a month x 12 months = $24,000)

As Bob can only afford $500 a month, his challenge is how can he increase the number of shoe sales without increasing his advertising spend.

Sales Conversion Rate Description

How to increase sales without spending more on advertising or time on SEO

How can Bob sell more shoes without forking out more greenbacks to Google for more potential customer traffic?

The simple answer is to CONVERT or sell a higher percentage of visitors to his online store into loyal Bob’s Shoes customers.

Small conversion rate changes can have a considerable impact.

Let’s say that Bob improves his conversion rate by 10% – so now for the same $500 a month Google advertising spend.

Bob gets the same 5000 website visitors a month but manages to sell 55 pairs of shoes instead of his usual 50.

His conversion rate is still low at only 1.1 per cent, but Bob has sold 55 pairs of shoes.

55 multiplied by a $50 gross profit per shoes and Bob earns $2250.00 a month after his ad spend.

A $27,000 a year net income. Compared to $24,000.00 – he has a $3000.00 in gross profit improvement with such a small increase in Sales Conversion Rate.

What happens if over a few weeks Bob could tinker with his website and online store to improve his conversion rates?

Even whilst he still only spends $500 a month on advertising.

The impact of a conversion rate optimisation project

$24,000.00 per year – What Bob was earning before

Day 1) Bob implements an exit-intent popup conversion rate jumps to 1.1%. Bobs profit is now $27,000 per year.

Day 2) Bob improves the speed of his website, conversion rate jumps to 1.3%. Bob’s profit is $31,200 per year.

Day 5) Bob finishes implementing a simple CRM improving conversion rates to 2%. Bobs profit is now $48,000 per year

Day 15) Bob develops a memorable brand name for his online store his conversion rates jumps 3%. Bobs profit is now a dizzy $72,000 per year.

Day 25) Bob improves his customer service and reputation his repeat visitors drive his conversion rate to 4%. Bobs profit is now $96,000 per year.

In just under a months worth of work, Bob took his annual earnings from $24,000 per year to $96,000 a year.

All without spending a penny on more advertising.

It is easy to see how by continually chipping away at improving his online store conversion rate and by keeping his budget at a stable $500 how his business improves.

Here is a sample graph of Bobs earnings by conversion rate.

 

Conversion Rate Example

How Conversion Rate Can Impact your growth

Now instead of keeping a fixed budget of $500.00 per month, let us say that old Bob decided to spend 20% of his gross profits back into acquiring more traffic to his online store.

For simplicity, we will say that Bob still spends on good quality traffic and keeps getting people searching for shoes on his site.

Let’s have a look at his accumulated annual earnings and the impact of applying that extra revenue he has earned.

By improving his conversion rate and using the extra profit to help scale his advertising and the number of people now visiting his online store, Bob gets some chunky results.

With the extra money spent on more traffic at a 1.3% conversion rate, Bob earns 42,900 per year compared to $31,200 he makes without investing his additional profits back into advertising.

At 2% Bob is earning a whopping – 108K a year profit / compared to his measly $48K without increasing his ad budget as his revenue increased.

Wow at 3% Bob is a high roller – he is pulling in over 1/4 of a million a year.

Crazy that at 4%, Bob is close to half a million, at 5% conversion rate and still investing his 20% of revenues into quality traffic Bob crosses the 700K line.

Conversion Rate Graph

Benefits of conversion rate optimisation projects

It is bananas the number of people I run into that have excellent products, great ethical and responsible businesses that do absolutely no conversion rate optimisation at all.

As a result, like Bob, they end up earning 24,000

Not the half a million they would have cleared, only if they had managed to execute a respectable conversion rate and invested the benefits.

By increasing your conversion rate, you can improve your sales volume and therefore, fund the advertising budget required to scale your business.

One thing I often see even in existing successful online entrepreneurs is that they spend a considerable amount of their time and money buying traffic without paying attention to conversion rate optimisation.

As a result, when they resolve their 10-year-old conversion rate problem, it is common for them to experience some severe lamenting on the vast amount of cash flow they had left on the table.

Especially during the times when they were struggling to make ends meet.

Offline and Online Application of Sales Conversion Rate

The same principles apply to offline conversion.

If Bob has a physical shoe store and he can train his sales team to sell three times more shoes every day of the week, of course, his profits are going to increase.

It stands to reason that if he invests those profits made by the superhero salespeople into more advertising that gets more people into his shop to meet his fabulous sales team, of course, he will make more money.

What is a good conversion rate?

A reasonable conversion rate is one that works for you based on the business objectives you are trying to achieve.

At the low end, 1% is acceptable, for companies like gift companies a 4-5% conversion rate is fair.

Conversion rates vary widely – based on industry, product category, device, traffic source, content quality, goal structure and many other factors.

Bob’s shoes is an incredibly simple example to help newbies get to grips with why it is essential to have your eye on your conversion rates as you scale your e-commerce business.

Online Sales Funnel Conversion Rates

If you are selling predominantly by using an online sales funnel – then there is often some confusion as to at what stage of the funnel you should spend your time first.

Again this will vary based on where you are in your business and what your goals are.

If money is thin on the ground, you may want to focus on the closing process end of your funnel first. Increasing the sales conversion rate at the closing end of the funnel is likely to generate quick results.

If you are short on customers in general, you should put your focus into improving the conversion rate of getting customers into your funnel process.

If you are not under significant pressure for revenue and you are improving the process, then start by enhancing the funnel stage with the lowest conversion rates first.

More in your funnel = more sales.

How to Improve Sales Conversion Rates

Luckily – even if your conversion rate is lingering in the low depths of near-zero, there are lots of quick and easy ways to improve conversion rates without a lot of time and effort invested.

 

Kaizen Training – List of Kaizen Training Resources updated 2020

Kaizen Training – List of Kaizen Training Resources updated 2020

Kaizen Training

Global List of Kaizen Training resources

This list was built for our customers asking for recommendations for accredited Kaizen Training partners.

We are currently adding to this page, if you provide Kaizen Training, have the recommended accreditations and customer references we would be happy to list your company for a small admin fee.

Some of the following links may generate a small affiliate fee for us if you subsequently buy a product or service with no extra cost to you.

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Free Online Kaizen Training Resources

The following companies will allow you to utilise a trial period to take a free Kaizen course online or offer a substantial amount of a course modules for free. If you are looking for just a quality basic understanding of Kaizen then our suggestion would be to use the videos on the Kaizen Institute and supplement with an online course that offers some basic level of certification.

 

Coursera

Offers 3 free training courses when you sign up as a member for free. Check it out.

Kaizen Institute Online

Provides a host of preview training courses with licensing for commercial use. Check it out.

Powerpoint Training

Provided by the team at 5S Today, 42 free Kaizen training slides. Find out more

Gemba Academy

Available on Linkedin, you can use a free month’s trial of the service. Find out More

Shaw Academy

Great quality online courses, subscription-based, get four weeks for free. Shaw Academy

Powerpoint Training

Provided by the team at 5S Today, 42 free Kaizen training slides. Find out more

Online Kaizen Training Resources

Quality checked training resources for Kaizen with and without certification.

 

Recommended - The Knowledge Academy

Provides two-way online training with a facilitator in an online class and self-paced training, with UK certification. Costs just under £1000. Find out more….

Training Deals

A great site that offers lots of certifications, Lean Six Sigma Green Belt is under $600.00.
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Lean Six Sigma UK

Quality online certification for a reasonable cost with a quality UK based training company.
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Perdue University USA

Quality Kaizen and Six Sigma certification training delivered online by Perdue. $$$
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Acuity Institute

The Aucity institute in the USA provides online Kaizen Leadership Certification.
Find out more.

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Shaw Academy

Quality online certification for a reasonable cost from top online training company.
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MCI Online Training

Provides low-cost certification online for Kaizen Certified Facilitator.
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Udemy Kaizen Training

Some good quality training courses at a low cost, most are lacking certification.
Find out more.

ASQ - Training Only

Global training company ASQ provides online training for driving value with Kaizen.
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Universal Course

Universal class provides Kaizen certification training online for under $100.00
Find out more..

Kaizen Training in Europe

Corporate Training providers with Kaizen offerings, courses and certification capability.

 

Global - Kaizen Institute

Provide great online training resources for individuals, run boot camps, and provide team-based Kaizen training in the United Kingdom. Find out more….

France - CNFCE

Provides a wide range of training programs in France including Kaizen, which ranges from €600 for a class to €1700 for a group. Find out more…

France - XL Formation

Run regular Kaizen courses in both Paris and Lyon, in house programs available. Find out more….

EU - Alfra Consulting

Accredited Kaizen training company operating in the UK, CZ, ES, RU, HU, MX. Find out more…

Europe - Noble Prog

A global list of Kaizen courses available online with easy search options. Find out more…

Six Sigma Europe

Provides European location courses and online courses with certification. Find out more…..

Kaizen Training in The Americas.

 

Six Sigma Canada

Provides certified and accredited professional training courses across Canada and corporate classes. Find out more….

USA -PDT

Texas-based PDT provides a suite of Kaizen and Six Sigma training options in most US States. Find out more…

Quantum Associates

Chicago based, certified and accredited professional training courses across the USA. Find out more….

6Sigma USA

Quality on-site and digital certification training in Six Sigma and Kaizen. Find out more….

Seta Leadership Development Brazil

Provides Kaizen training courses in Brazil. Find out more…

E-Process Mexico

A training company that provides Kaizen courses in Mexico. Find out more…

Kaizen Training in The Middle East & Asia.

 

IKL - Dubai / Pakistan

Provide corporate Kaizen training in the Middle East and Pakistan. Find out more….

Kaizen Gulf

Provides a number of improvement training courses in the GCC. Find out more…

Kaizen UAE

Provides Kaizen training in Arabic based in Dubai. Find out more…

ISO India

ISO India provides training and certification across India and South Asia. Find out more….

Business Coach Philippines

Provides a huge range of courses in the Philippines, Kaizen is one of them. Find out more…

SGS Thailand

Provides Kaizen 5S training in Thailand, corporate and individual. Find out more…

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